Associate CRM Manager

London, England, United Kingdom expand job description ↓


As an Associate CRM Manager, you will be joining our VIP product marketing team where you will learn the processes and skills needed to be a top-class CRM Manager within the Free to Play industry. As part of your role you will be handling campaign setup of special offers, engagement campaigns, lifecycle programs, customer communication messages (emails, push, pop-ups) and campaign analysis. In addition, you will be closely working with the Product, Art, Customer Service, VIP and Data Science teams with the aim of improving our player user experience. You will also be responsible for increasing engagement, retention and monetization of VIP players for all the apps across our network.



  • Generating ideas of new engagement, monetization and retention campaigns
  • Configuring CRM campaigns, reviewing asset quality and ensuring error-free execution
  • Managing customer communication channels (email, push, FB bot, etc.)
  • Writing detailed art briefs and engaging marketing messages
  • Assisting with pre and post campaign analysis
  • Liaising with individual app teams to improve the overall experience for VIP players
  • Assisting in larger projects to improve our overall targeting, execution and analysis for campaigns

Experience & Requirements

  • Ideally you will have some experience of marketing execution in the gaming industry
  • You will have planned, executed and monitored the performance of marketing campaigns
  • You have experience of collaborating on bigger projects with other teams across the business
  • Have a good understanding how to utilize different communication channels to achieve best results
  • Excellent written and spoken English communication skills are a must
  • Experience in writing engaging marketing copies is a bonus
  • You have managed multiple projects or campaigns at the same time and you’ll have a strong sense of priorities to get things done in most efficient way
  • Have good technical knowledge
  • You will be data driven and can understand complex data sets

About You

  • You are keen to learn!
  • You have great interpersonal skills and able to communicate effectively with your team members and other teams across the business
  • You have an eye for detail and can apply logical thinking when managing complex tasks
  • You are super organized
  • You are flexible, team-oriented and willing to work in a fast-paced environment
  • You love campaigns you create and have a creative mindset
  • Relevant bachelors degree in a STEM field


  • Up to 5% employer pension contribution with Aviva
  • Private Health insurance with Vitality
  • Full dental insurance
  • Life Insurance
  • Long term disability insurance
  • 25 days’ holiday
  • Employee assistance programme
  • Bonus scheme
  • Eyecare vouchers
  • Events throughout the year
  • Free coffee shop/free food throughout the week
  • Subsidised Gym membership
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